Welcome to JVP
Johnson Venture Partners (JVP) is an Atlanta-based micro VC. Founded in 2015, JVP invests in a diversified portfolio of seed and early-stage startups with high potential for growth to acquisition, IPO, or other liquidity event. JVP’s mission is to create exceptional long-term value for entrepreneurs and LPs by providing patient capital, trusted connections, and proven startup expertise.
Welcome to JVP
Johnson Venture Partners (JVP) is an Atlanta-based micro VC. Founded in 2015, JVP invests in a diversified portfolio of seed and early-stage startups with high potential for growth to acquisition, IPO, or other liquidity event. JVP’s mission is to create exceptional long-term value for entrepreneurs and LPs by providing patient capital, trusted connections, and proven startup expertise.
Seed and Early-Stage Capital
We invest between $50,000 and $500,000 in seed and early-stage funding rounds in syndication with other VCs and angel investors. We occasionally lead and co-lead rounds.
Southeast Focus
We invest in thriving entrepreneurial ecosystems throughout the Southeast U.S. including Atlanta, Charlotte, Greenville, Nashville, Orlando, Tampa, Raleigh-Durham-RTP and others.
Industry Agnostic
We invest in a wide range of tech-driven and tech-enabled industries including software/SaaS, AI, fintech, healthcare, advanced manufacturing, consumer products, and digital media.
Long-Term Commitment
Startups need time to grow and mature. JVP has an open-ended life cycle, allowing patient growth of portfolio companies without superficial time constraints.
What We Look for in Startups
- Based in the Southeast U.S.
- Exceptional entrepreneurial team committed full-time to the venture
- Scalable product or service addressing a large market opportunity
- Tech-driven or tech-enabled
- Recurring or repeatable revenue model (MRR/ARR)
- Measurable traction in the form of early adopter revenue, beta testing, pilot/POC, or clinical data (Our sweet spot is early-stage companies that have bootstrapped their way to a market-ready product or service and are now seeking capital to fuel initial sales growth)
- Seed or early-stage funding round
- Pre-money valuation under $10M
- C-Corp (no LLCs or partnerships)
- Potential to generate 10x+ return multiple
Portfolio
Team
Matt Johnson
Managing Partner
Matt Johnson is a venture capitalist with a passion for backing exceptional entrepreneurs and building the Southeast’s startup ecosystem. He is the founder and Managing Partner of Johnson Venture Partners (JVP), an Atlanta-based micro VC focused on seed and early-stage startups. At JVP, Matt oversees deal sourcing, due diligence, portfolio support, and fund operations—having invested in more than 40 startups over 15+ years in early-stage venture. Matt is a member of Atlanta Technology Angels and VentureSouth, serves on the Venture Atlanta selection committee, and is a board member and advisor to multiple high-growth companies. He is also a Founding Partner of Fund That Tiger, an early-stage venture fund investing in Clemson University alumni-led startups. Matt holds a BA and MBA from Clemson University, where he has also served as a faculty member in entrepreneurship.
Robert Cramer
General Partner
Bob Cramer is a seasoned investor and entrepreneur with over 35+ years’ experience in building, running, and investing in technology companies. Bob was a founder, CEO and Chairman of A.D.A.M., Inc, a health and anatomical information provider, and spearheaded the company’s IPO in 1995 through its sale in 2010. Bob also co-founded ThePort Network, an early social networking platform, which today is part of Canopy Workforce Solutions. Bob served as the Executive Vice President of Synthio, a contact data management company, previously serving as the Board Chairman until the company raised venture capital in 2015. In addition, Bob is a founder and former Chairman of Keenly Health, the creator of a touchless health monitoring system for seniors, and the former Chairman of SmartPM, an Atlanta-based construction analytics platform. Bob also served as the Chairman of the Board of the Metro-Atlanta Task Force for the Homeless for 15 years. Today, Bob advises numerous early stage technology and health-related companies on business operations, go-to-market strategies and fundraising approaches. Bob attended Emory University and graduated from Tufts University. Bob and his wife, Sally, have three children and live in Atlanta.
Ecosystem
JVP is an active member and partner of these leading investor networks and entrepreneurial support organizations.
Connect
Johnson Venture Partners
3365 Piedmont Rd NE
Suite 1400 (2nd Floor)
Atlanta, GA 30305
Please note: If you’re a startup seeking funding, the most effective way to connect with us is through a warm introduction. Due to the high volume of inbound inquiries we receive, we may not be able to respond to every request individually.
